The next generation face a challenge their parents never did, a digital childhood that shapes their future.

Alexandra Evans has spent her career fighting to make the digital space safer. From shaping human rights law at Mishcon de Reya to leading policy at TikTok and the British Board of Film Classification, she’s been at the forefront of child safety in a world where technology is evolving faster than regulation, and children are paying the price.

Now, as the founder of the Digital Childhood Agency, Alexandra is working with policymakers, brands, and tech platforms to create a future where kids can thrive online—not just survive it.

You'll learn:

• How parents, policymakers, and businesses can take back control in a rapidly evolving digital world.
• Why screen addiction is not the biggest problem. 
• How social media algorithms push kids towards riskier content. 
• The real power and responsibility of tech companies in shaping digital childhood.
• The truth about banning smartphones in schools.
• Whether AI will become the biggest threat to childhood or a tool for protection.
• What needs to change for a safer digital future.

Chapters:

00:00 – Welcome to High Net Purpose

00:24 – Alexandra Evans: Protecting Kids in a Digital World

03:28 – Her Career Journey: Law, Policy & Purpose

05:27 – Tech and Child Safety: What’s Really at Stake

07:00 – Harm vs. Thrive: A New Way to Talk About Risk

10:51 – What Makes a Safe Childhood in the 21st Century?

15:42 – How Digital Transformation Is Reshaping Childhood

18:26 – Why Parents & Policymakers Are Struggling

27:27 – Real-Life Family Scenarios: The Digital Disconnect

34:56 – Why Kids Feel Socially Obligated Online

35:45 – Is Tech Changing How We Show Up for Each Other?

37:00 – Are We Addicted to Our Phones?

38:10 – Can Children Thrive with Technology?

40:08 – Should Schools Ban Smartphones?

42:27 – Inside Trust & Safety Teams at Big Tech

45:51 – What Age-Appropriate Design Really Means

47:38 – Why Age Verification Is So Hard (and So Crucial)

58:42 – Generative AI & The Future of Childhood

01:05:33 – Final Reflections from Alexandra Evans

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