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Deciding where to position your business on the market spectrum is a make-or-break choice that demands insight and reflection. I'll help you weigh personal strengths, market research findings, and long-term vision against the backdrop of your ideal customer profile. We will consider the allure of building a luxury brand, the practicalities of serving a mass market, and the flexibility of operating in the middle ground. No guests join us this time; it's just you and me, carving out a path to clarity in your entrepreneurial journey. So tune in, subscribe, and let's embark on a quest to elevate your business with strategic market positioning that aligns perfectly with your mission. Remember, when it comes to your business, the sky truly is the limit.