shout out to our sponsors this week:

Xero ... the Sons of CPAs love Xero, if you couldn't tell

Gusto’s People Advisory Training… go to gusto.com/training and enter Code Sons100 at checkout and you’ll get $349 off and some CPE!

in this episode, we talk about positioning yourself and your accounting firm in the market

#NiksTips for a good Positioning Statement

1. identifying who you want to work with, who do you help?


2. what makes you different,


3. how you can help those clients,


4. what pain points you’re solving,


5. what is the emotional payoff for the customer

shout outs:

EarmarkCPE, cloud accounting podcast, Blake Oliver and David Leary, BNACPA.com, Jason Ackerman, Padgettnc.com/team, Rlz.io, Jason Staats

... and stay tuned for some #StaatSnacks and #CPAliens