How would you feel if someone scheduled a major event on the same day as yours?

We posed this question to Iain Hamilton founder of The Outlaw Triathlon after Ironman announced their Leeds event would coincide with his category-leading long-course event in Nottingham. Iain and his team have spent over 14 years building The Outlaw brand, which is now synonymous with the UK’s best long-course triathlon. In this interview, Iain shares insights into the challenges of staging major events and his journey from elite athlete to the nation’s favourite long-course event organiser.