Not Another Virtual Event — The DEMAND Success Story with Mark Huber
Update: 2022-01-05
Description
Events have changed a lot since the pandemic, with many businesses shifting to putting on virtual events instead of in-person ones.
But even the virtual alternatives don’t come without their own sets of challenges such as attendee engagement and proving their business value.
In this episode, I interview Mark Huber, Head of Brand & Product Marketing at Metadata.io, about DEMAND — the company’s first big (virtual) event — the planning and strategy behind it, and the lessons they learned along the way.
Join us as we discuss:
- When and why to put on a virtual event
- Choosing topics and inviting the right speakers
- Event promotion on the company’s and employees’ social accounts
- A virtual event’s behind the scenes
- How to keep attendees engaged
- Measuring an event’s success and ROI
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