Novo Nordisk has surged from a century-old Danish insulin maker into a global powerhouse on the back of its GLP-1 drugs, Ozempic and Wegovy. In this episode, we unpack that meteoric rise—from historic roots and blockbuster treatments that reshaped Denmark’s economy to the structural risks beneath the shine: extreme reliance on a single drug class, growing competition (notably from Eli Lilly), pricing and patent pressures, and the spread of cheaper alternatives. We also explore the company’s response—heavy R&D investment, pipeline bets like an oral obesity pill, and strategic moves to diversify—and the split between optimism about a vast long-term market and caution about whether Novo can fend off rivals and sustain growth. Is it a durable leader in chronic disease treatment or a one-trick giant facing a tough reckoning?

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