Nudging organizational visions into reality with Katie Rice
1Description
In this episode, Brooke is joined by Katie Rice, the Lead Knowledge Analyst at BCG. Together, they discuss how behavioral science can be applied to change management. In a time of serious global and organizational change, effective behavioral interventions can help prepare a company’s culture for this changing world, as well as manifest leadership's visions more efficiently. What are these interventions and how do they work?
Topics discussed include:
- Why most organizations are “swimming against the current” when it comes to behavioral change
- Why we should “budget” behavioral change within our organizations… and the dangerous results if we don’t
- The strengths and limitations of communication techniques when translating your message into action
- Simple PowerPoint nudges that increase behavioral transformation by 11%
- How a technique from Weight Watchers is being used to improve industry leaders’ behaviors
- Is behavioral science just strategy in disguise? Or vice-versa?
- The hidden connections between an organization's purpose and creating behavioral change
United States
