Nugget: Launch Content: Less Is More
Description
What’s the most common mistake that people make during a launch?
They over-teach and over-deliver content.
They are thinking: “I need to deliver. I need to show up with my best stuff.”
Yes, you should definitely do that.
But if you overwhelm people and make them feel that your launch content is everything that they actually need to have the transformation that you're promising, they will not desire to come into your offer.
So find the right balance between giving value during your launch and leaving your audience to desire more.
Resources:
- Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
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