DiscoverThe MadTech PodcastOAAA's Anna Bager on the Programmatic OOH Transparency Pledge and Omnicon's IPG Acquisition
OAAA's Anna Bager on the Programmatic OOH Transparency Pledge and Omnicon's IPG Acquisition

OAAA's Anna Bager on the Programmatic OOH Transparency Pledge and Omnicon's IPG Acquisition

Update: 2025-11-28
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In this episode of the MadTech podcast, Anna Bager, CEO of the Out of Home Advertising Association of America (OAAA), joins ExchangeWire head of marketing Grainne Reid and COO Lindsay Rowntree to discuss key shifts in programmatic out-of-home and industry consolidation.



They look at the OAAA’s Programmatic OOH Transparency Pledge, the growth of the global out-of-home advertising market, and the European Commission’s unconditional approval of the Omnicon-IPG acquisition.
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OAAA's Anna Bager on the Programmatic OOH Transparency Pledge and Omnicon's IPG Acquisition

OAAA's Anna Bager on the Programmatic OOH Transparency Pledge and Omnicon's IPG Acquisition

ExchangeWire