OOH 2025 Kick Off with Tom Goddard and Jacques Du Preez
Update: 2025-01-30
Description
In this episode, we’re thrilled to welcome Tom Goddard, President of the World Out of Home Organization (WOO), and Jacques du Preez, Founder and CEO of Provantage Group and Director for Africa on the World Out of Home Organization (WOO) board, to the podcast. Together, we delve into the major drivers shaping the OOH industry and explore what the South African market must prioritize to thrive.
We discuss lessons from established global markets, pinpoint the critical changes needed to stay competitive, and share insights on how to leverage South Africa and Rest of Africa's unique advantages in the OOH space. With an eye on 2025, this episode offers actionable strategies to propel the industry forward and achieve excellence.
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