Oddity's Methodiq: New Skincare Brand Challenges Telehealth
Update: 2025-11-18
Description
Oddity, the company behind Il Makiage makeup, is expanding into medical-grade skincare with Methodiq, aiming to disrupt the telehealth sector and tackle a broken medical care system. Methodiq combines biotechnology, AI, and online retail to tap into the growing $113 billion medical skincare market. The platform offers clinician-reviewed products and ongoing communication, addressing the lack of dermatologist access. Methodiqs products, like Clindalaq, blend prescription-strength ingredients with soothing components for a more user-friendly experience. However, the heavily regulated pharmaceutical sector and increasing competition pose challenges in earning customer trust.
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