Oded Netzer: Text Mining Social Media for Consumer Insights

Update: 2013-06-19

Description

Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.

Comments

In Channel

Nachum Sicherman on the "Ostrich Effect"

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Katherine Phillips — Get Along or Get to Work?

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Eric Johnson: Choosing Health — and Wealth

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Geoffrey Heal: Uncertainty, Risk, and Climate Change

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Oded Netzer: Text Mining Social Media for Consumer Insights

2013-06-1915:12

Marcelo Olivares: Data Transforms Operations Research

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Ilyana Kuziemko: Studying Inequality in America

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Urooj Khan: Accounting and Systemic Risk in Financial Institutions

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Suresh Sundaresan: Capital, Creditors, and Systemic Risk

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Leonard Lee: When Shopper Marketing Backfires

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Brett Gordon: Political Advertising and the Electoral College

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Daniel Ames: Decision Making and Negotiation

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Eric Johnson: Behavioral Economics and Time Preference

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Oded Netzer: Text Mining Social Media for Consumer Insights

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Oded Netzer: Text Mining Social Media for Consumer Insights

Columbia Business School

Oded Netzer: Text Mining Social Media for Consumer Insights