DiscoverLoose Threads — Inside the new consumer economyOffense vs Defense: How Outlier has leaned into transparency during COVID-19
Offense vs Defense: How Outlier has leaned into transparency during COVID-19

Offense vs Defense: How Outlier has leaned into transparency during COVID-19

Update: 2020-05-07
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#150. In our second episode of Offense vs Defense we talk with Abe Burmeister, the co-founder of Outlier, a menswear brand pushing the limits of materials and performance. We discussed how the brand has handled supply chain woes, invested more in social media and struck a balance between customer communication about when to spend money on clothing and when to save it.
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Offense vs Defense: How Outlier has leaned into transparency during COVID-19

Offense vs Defense: How Outlier has leaned into transparency during COVID-19

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