Olivia Francis, Founder, Hamilton + Hare
Description
Olivia Francis left her job with global advertising agency Saatchi & Saatchi to change the men’s underwear market with her Hamilton + Hare brand in 2014. She had been looking to buy boxer shorts for her brother, but just found a lot of poor quality and heavy branding. She wanted to bring womenswear underwear standards to men, and that’s exactly what she did.
That quality has now evolved into loungewear, sleepwear, T-shirts, shirts, sweatshirts and even suiting – all sold out of her Marylebone shop on Chiltern Street, as well as via the Hamilton + Hare website and through selected retailers, including Mr Porter.
Francis tells Tom Bottomley, Contributing Editor at TheIndustry.fashion, all about her journey so far, and plans for the future.
Get breaking news as it happens and be the first to know when our podcasts go live by following: INSTAGRAM *** LINKEDIN *** TWITTER
Get breaking news, big name interviews & insights delivered to your inbox daily HERE
United States
