Ollie's Linkedin: https://www.linkedin.com/in/potterollie/

https://www.naturetechmemos.com/

Summary

In this episode of The Earthshot Podcast, Troy Carter sits down with Ollie Potter, founder of NatureTech Memos and strategist at Deloitte, to explore the future of NatureTech and how innovation can move from hype to real-world impact.

Ollie shares what he’s seeing across the climate startup landscape—from the explosion of MRV and CDR providers to overlooked opportunities like invasive species, ocean resilience, and bioprospecting. He also reflects on what corporates are getting right (and wrong) as they engage with climate and nature risk, and why storytelling and problem-first thinking matter more than ever.

Key Takeaways

• We’re in a “second wave” of NatureTech: 400+ MRV and CDR providers, with the most successful solving real problems rather than chasing tech-first hype.

• Invasive species pose massive ecological and economic risks but remain under-discussed—an area ripe for innovation.

• Corporates in mining, energy, and agriculture are beginning to integrate nature-positive strategies, driven by material risk, not just regulation.

• New frontiers like bioprospecting show how ecosystems and AI discovery could create win–win models for conservation and industry.

• At the heart of it all: technology is only as strong as the trust and intention that guide its use.

Chapters:

00:00 Introduction to Nature Tech and Ollie Potter

03:00 The Current Landscape of Nature Tech

06:04 Emerging Trends and Innovations in Nature Tech

08:48 Corporate Engagement in Nature and Sustainability

11:59 Understanding Material Risks in Supply Chains

14:51 The Intersection of Science and Storytelling

17:44 Nature Tech vs Climate Tech: A Comparative Analysis

20:40 Success Stories in Nature Tech

23:36 The Role of AI in Nature Tech

26:26 Ocean Conservation and Innovative Solutions

29:29 Community-Led Conservation Efforts

32:22 The Future of Nature Tech and Closing Thoughts