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On Instacart: same store, same item, different price

On Instacart: same store, same item, different price

Update: 2025-12-10
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Dynamic pricing is here. Several consumer groups designed a shopping experiment with hundreds of volunteers who shopped on Instacart for the same products at the same time from the same stores. The conclusion? 75% of products were offered at different prices to different customers. Plus, we'll chat about what's next for interest rates today and on into the new year. And later, we'll have a conversation about AI with Nobel laureate Peter Howitt.

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On Instacart: same store, same item, different price

On Instacart: same store, same item, different price

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