In this episode of IT Infrastructure as a Conversation, I sit down with Thomas Bak, CEO of Auwau, fresh from our meeting at the IT Press Tour. We explore how his journey from running a managed service provider to founding Auwau led to the creation of CloudTility — a self-service, multi-tenant portal built for modern data protection and storage needs.

Thomas unpacks how CloudTility helps MSPs and enterprises unify control across vendors like IBM, Rubrik, Cohesity, and more. He explains why customers are leaning toward on-premise deployment to maintain control and meet compliance demands, and how the platform supports complex organizational structures with flexible role-based hierarchies and automated billing.

We also cover how CloudTility empowers IT teams to act more like internal MSPs, reduces reliance on spreadsheets, and enables partners to white-label services with minimal overhead. Whether you’re managing backups across regions or looking to scale your services, Thomas shares practical insights into solving real infrastructure challenges with clarity and control.