Today’s episode dives into a fascinating book called Desperately Seeking Shah Rukh: India’s Lonely Young Women and the Search for Intimacy and Independence, by Shrayana Bhattacharya, an economist with the World Bank’s Social Protection and Labour unit for South Asia. In this groundbreaking work, Shrayana unpacks the economic and social realities of Indian women through the stories of ten individuals from vastly different backgrounds—an upper-caste engineer, a flight attendant, a Muslim garment worker, and a tribal domestic worker, among others.

But, you may wonder, where does Shah Rukh Khan fit into all this? And why would an economist care about a Bollywood superstar? For Shrayana, Shah Rukh Khan isn’t just a fan obsession, he’s a research method. And through it, she discovered that the one unifying thread among these women was their love for the actor. So he became the lens through which she explored their dreams, struggles, and aspirations. For one woman, he symbolises professionalism and for another, he embodies the hope of breaking free from social barriers.The book offers a unique, raw glimpse into the everyday battles Indian women fight for independence, economic liberty, and basic dignity. Shrayana also reveals how the actor represents the spirit of economic liberalisation in India—a figure who carries the promise of opportunity and upward mobility.

In this episode, host Snigdha Sharma chats with Shrayana about the phenomenon of Shah Rukh Khan, the shifting role of women in India’s economy, the concept of “dal sabzi feminism,” the economics of “chik-chik,” and so much more.

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