On the Couch - #194 - MEX in conversation with Jason Curtis
Update: 2025-08-01
Description
The Business of Entertainment on Thursday at 9PM on CapeTalk hosted creative strategist Jason Curtis, diving into the realities of building an indie music career in today’s fast-moving digital world.
From Super Fans to vinyl comebacks, Jason explores what’s really changed in music—and what hasn’t.
Hear how bands like The Gathering/The Outsiders built a following from scratch, pressing their own vinyl and successfully selling them to Super Fans.
“You don’t need millions,” says Jason. “You need 100 true fans living in your reality to remain commercially viable."
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