DiscoverBackcountry MarketingOne Question That Could Justify the ROI of Branded Video Content
One Question That Could Justify the ROI of Branded Video Content

One Question That Could Justify the ROI of Branded Video Content

Update: 2025-07-23
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Is there a simple question to understand the ROI of branded content? Cole reflects on his takeaways from a panel discussion he hosted, the value of brand investments, knowing your audience, long form vs short form, and an update to the rebrand of Port Side

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This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns

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One Question That Could Justify the ROI of Branded Video Content

One Question That Could Justify the ROI of Branded Video Content