Helping fitness professionals develop an online presence, leveraging Instagram, YouTube workout videos, creating your own PR, creating a social media strategy, providing value to your audience, working as an instructor on cruise ships, traveling the world, inspiration from Gary Vaynerchuk, improving as a salesman, speaking in front of large crowds, successful consultations, not giving everything away upfront, understanding your client's motivations, listening skills, being honest and direct, respecting yourself, moving up the Google rankings, the importance of defining a niche and keywords, defining your audience, studying your users with analytics, optimizing your website, mobile, landing pages, accurate descriptions, and simplicity