Optimising Your Website for AI Search
Update: 2025-10-13
Description
In this episode of Websites Decoded, Phil explores how AI search is fundamentally changing B2B website discovery. As ChatGPT, Claude, Perplexity and Google AI Mode become the dominant research tools, traditional SEO approaches are becoming obsolete.
Phil reveals three critical changes you need to make today: implementing schema markup properly, eliminating hidden content that AI crawlers can't see, and pivoting your content strategy from informational to "infomercial" content that gets your brand mentioned in commercial AI conversations.
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