Today, I'm joined by Hugh Forrest, Chief Programming Officer of South by Southwest (SXSW). 

For over three decades, Hugh has been at the helm of one of the most influential events in the world, celebrating creativity at the convergence of tech, film, music, and culture.

Hugh's journey is a fascinating one, rooted in Austin, Texas, a city known for its vibrant creative scene. From his early days running a local newspaper to becoming a key figure in the expansion and evolution of SXSW, Hugh's story is one of persistence, innovation, and a deep commitment to fostering creativity. In our conversation, we explore his unique upbringing with a Scottish father and American mother, the impact of Austin's cultural landscape on his development, and the pivotal moments that shaped his career.

We also discuss the challenges and high points of running a globally recognized festival, the role of technology in connecting people, and the future of creativity in an increasingly AI and digitally driven world. Hugh shares his insights on the importance of community, the power of serendipitous encounters, and his vision for the future of SXSW and beyond.

If you are a creative person in any domain I am sure you will enjoy this conversation as as we uncover the human side of one of the driving forces behind one of the world's most dynamic events.

Thanks to Jennifer Hutchins for the connection

Time codes 

00:00 Introduction 00:53 Meet Hugh Forest: The Man Behind SXSW

02:33 Who is Hugh? Personal Journey and Aspirations

03:45 Who or what made him Hugh?

09:54 The Evolution of SXSW

14:34 The Role of Technology in SXSW's Growth

18:18 Who is Hugh Working to Achieve?

28:27 SXSW's Community and Content Curation

32:35 Future Directions and Reflections

38:22 The Evolution of South by Southwest

38:57 Lessons in Persistence and Value Creation

40:53 Personal Growth and Organizational Leadership

42:17 Creating a Cohesive Experience

43:34 Challenges and Future Plans

46:12 Impact of COVID-19

47:14 The Importance of Human Connection

53:06 Balancing Commercial and Creative Interests

57:36 Future Directions and Personal Reflections

59:55 Personal Insights and Inspirations

01:06:20 Quickfire Questions and Recommendations

01:15:46 Final Thoughts and Gratitude

Social Links 

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SXSW 

Email

Links in show 

Testament of a furniture dealer 

Books 

Ministry of The Future 

Cal Newport Deep Work 

Show 

The Greatest Night In Pop

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