DiscoverThe Woke Salaryman PodcastOur approach to sponsored content
Our approach to sponsored content

Our approach to sponsored content

Update: 2023-08-19
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Description

We respond to some spicy comments on Reddit about the fact that we have sponsors, and talk about how we approach sponsored content, what we say no to, and whether we think we've sold out, and whether we can sleep at night.

The Reddit thread: https://www.reddit.com/r/askSingapore/comments/15c2suy/is_the_wokesalaryman_just_sponsored_nonsense/

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Timestamps:
0:48 Is TWS sponsored nonsense?
4:38 When we reject clients
9:52 Do sponsors make content bad?
13:06 Fluffy centrist content VS taking a stand
15:18 Have we run out of topics?
18:14 Choosing tone, raw vs empathic
23:02 We make readers feel unambitious :(
24:17 Limitations of content formats
27:26 TWS is self-righteous
32:00 OP elaborated more
35:03 Bye bye :(

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Our approach to sponsored content

Our approach to sponsored content

The Woke Salaryman