E-commerce is about speed. But not just for the customer, for the seller, too. The name of the game is striking while the iron’s hot. Get your product to the top of the search ranking on Google and you can move units, fast. Once a cat meme goes pandemic, it pays to be the seller who can deliver the hype on a mug or a t-shirt. The hard part is the logistics. Inventory takes investment and risk. What are you gonna do with all those cat mugs when the trend dies? Lafayette native Josh Goree’s company, Completeful , makes that problem go away. Instead of stocking all the inventory in your house, waiting for the internet to do its thing, Completeful stocks and fulfills your orders on demand. Based in Lafayette, Completeful has grown fast since Josh launched it in his garage, engraving custom wedding gifts in 2017. Today, Completeful ships tens of thousands of custom products each day for sellers on Etsy and Shopify , enabling scores of micro-shops around the internet with an integrated app.