DiscoverSouth African Digital Marketing PodcastOutside-In Marketing: focusing on what people actually need
Outside-In Marketing: focusing on what people actually need

Outside-In Marketing: focusing on what people actually need

Update: 2025-10-14
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In this episode, I chatted to Natalie Druion, the Executive Head of Conversations for the Momentum group. If you're wondering why you’ve never heard of that job title before, it’s because Natalie is the first person in the country to have it!


So in this episode we get into exactly what a Executive Head of Conversations does, how she got the role and how to manage organisational change without bumping your head too many times.


You can connect with Natalie on Linkedin here: https://www.linkedin.com/in/nataliedruion/


Please subscribe to podcast wherever you listen, and follow me on Linkedin here: https://www.linkedin.com/in/terence-mentor/



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Outside-In Marketing: focusing on what people actually need

Outside-In Marketing: focusing on what people actually need