DiscoverThe Smart Influencer PodcastOutsource Like a CEO: How to Use VAs to Focus on What Actually Matters
Outsource Like a CEO: How to Use VAs to Focus on What Actually Matters

Outsource Like a CEO: How to Use VAs to Focus on What Actually Matters

Update: 2025-08-26
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Description

Scaling a food blog isn’t just about recipes—it’s about strategy, smart pivots, and knowing when to get help. In this episode, we’re joined by Jessica Randhawa of The Forked Spoon, who shares how she grew her site to over 1 million monthly users.

We’ll cover:

  • How outsourcing to VAs freed up her time to focus on high-impact projects
  • The pivotal shifts that helped her scale sustainably
  • Why AI and membership models might be the future for food blogging

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https://thesmartinfluencer.com/outsource-like-a-ceo-how-to-use-vas-to-focus-on-what-actually-matters/

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Outsource Like a CEO: How to Use VAs to Focus on What Actually Matters

Outsource Like a CEO: How to Use VAs to Focus on What Actually Matters

Christina Hitchcock & Corinne Schmitt