Welcome to this episode of the Mast Sales Group podcast, where Dalton Pence, our host and territory sales manager, sits down with Chris Curcio, the president of Litehouse Pools and Spas. With over 40 years in the business, Chris shares invaluable insights from his journey, growing Litehouse from a single franchise to a 15-location powerhouse. This episode dives into the intricacies of managing multiple locations, the importance of delegation, and fostering a company culture that values employee appreciation. Chris also explores the dynamics of competition against big-box retailers, emphasizing the unique advantages that specialty retail offers, such as superior customer service and product knowledge.
Whether you're a seasoned retail professional or just starting out, Chris's expert advice on leadership, efficiency, and maintaining a thriving business culture will provide you with actionable takeaways to elevate your business in the pool and outdoor living industry. Tune in and discover how a rising tide truly raises all ships.

Key Moments
05:27 Always Accessible to Employees
09:52 Expanding Retail Footprint Hesitancy
12:07 Hiring Priorities in Pool Industry
15:54 "Enhancing Retail Through Expertise"
18:07 Overcoming 2025 Business Challenges
22:09 Hiring for Culture Fit
24:00 Encouraging Specialization in Workplaces

Connect with Chris Curcio
LinkedIn: https://www.linkedin.com/in/chriscurcio/
Website: https://litehouse.com/

Follow Mast Sales:
Host LinkedIn: https://www.linkedin.com/in/dalton-pence-40a371143/
Company LinkedIn: https://www.linkedin.com/company/mastsalesgroup/
Podcast Website: https://www.linkedin.com/company/mastsalesgroup/

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