Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Shica.

Founder of Dr. Shica’s Bakery, and the conversation centers around her inspiring journey from educator to successful entrepreneur in the plant-based dessert industry.

Key Highlights from the Transcript:

• Origin Story: Dr. Shica began baking seriously after losing her job during the COVID-19 pandemic. Encouraged by a marketing director, she launched her bakery business.
• Why Vegan?: She chose to make vegan cookies to cater to people with dietary restrictions (e.g., lactose intolerance, dairy allergies) and to offer a healthier, inclusive dessert option.
• Celebrity Support: Her cookies gained popularity in L.A., attracting celebrity clients like Doug Allen (creator of Entourage) and Teri Weinberg (producer of The Office), and even making a birthday cake for Jessica Simpson.
• Product Line: Includes chocolate chip, oatmeal raisin, lemon, confetti sugar cookies, and cookie dough mixes. She emphasizes premium ingredients and a unique signature flavor.
• Expansion: Her products are launching in over 4,100 stores including HomeGoods, TJ Maxx, and Marshalls across the U.S. and Canada.
• International Recognition: Selected to speak at the largest snacks and sweets show in Dubai and participate in Canada’s minority supplier program.
• Vision: Aspires to be the “Betty Crocker or Nabisco of plant-based cookies,” with a legacy brand featuring her face as the logo.
• Advice: Her secret to success is staying “prayed up” and working hard, especially as a minority female entrepreneur.

#SHMS #STRAW #BEST

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