Overtaking manoeuvres: Richard Mille’s Peter Harrison on scaling the watch podium
Description
In this episode, hosts Robin Swithinbank and David Sadigh sit down with Peter Harrison, CEO of Richard Mille EMEA, to explore how the ultra-luxury watchmaker rocketed from start-up to Swiss powerhouse in just two decades. Peter, who has been with the brand since the early 2000s, offers rare behind-the-scenes insight into the philosophy, partnerships, and precision-engineering that have made Richard Mille one of the world’s most successful watch brands.
From selling his first watch to building a network of high-performance ambassadors such as Felipe Massa and Rafael Nadal, to expanding into key growth markets, Peter explains what makes Richard Mille tick—literally and strategically.
Also in this episode: DLG’s Benedicte Soteras returns for On the Download, revealing data that shows Richard Mille's online and social momentum is accelerating—especially in fast-growing emerging markets.
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Produced by Juliet Fallowfield, 2025 www.fallowfieldmason.com
United States
