Owning the New Construction Niche (ft. Sarah Roy)
Description
New builds aren’t just for buyers—they’re a massive opportunity for agents too. In this episode, Amy is joined by Sarah Roy, a Spokane-based agent who tripled her business by becoming the go-to expert in new construction. From winning builder referrals to dominating Instagram search results, Sarah breaks down how she turned a niche into her biggest advantage.
🎯 How Sarah went from $10M to $20M in a down market
🏡 Why new builds = easier, cleaner transactions
🤝 Turning builder reps into lead sources
📱 The power of being searchable on Instagram
🔑 Negotiating perks (not prices) with builders
💡 Bonus: Learn how agents are finding her just by searching “Spokane Realtor” 👀
🔗 Get Amy's free website template for Realtors:
www.stan.store/AmyGregory