This episode, hosted by Joe Muratore and Ryan Swehla focuses on the unique investment strategy of targeting secondary and tertiary markets in the Western United States. They discuss the potential for investors to capitalize on a $1.6 trillion opportunity in apartment and industrial building markets across the West. Drawing parallels with the In-N-Out Burger's expansion model, they explain how strategic geographic expansion along major North-South highways (I-5, I-15, I-25) can create brand and staffing synergies and lead to high growth and high return on investment due to the inefficiency and lack of competition in these markets. Joe & Ryan envision expanding from their current presence in seven states to a broader footprint that captures a significant share of the market. The conversation concludes with future growth expectations and an invitation for more investors to join their journey to 'Own The West' with a strategy that promises higher returns by navigating these less competitive, yet populous markets efficiently.