DiscoverBeyond UX DesignPMs Are People Too: Stakeholders Are Not the Enemy With Thomas Stokes & Lawton Pybus
PMs Are People Too: Stakeholders Are Not the Enemy With Thomas Stokes & Lawton Pybus

PMs Are People Too: Stakeholders Are Not the Enemy With Thomas Stokes & Lawton Pybus

Update: 2025-07-29
Share

Description

Designers love talking about empathy… Just not for the people they work with. This week, we talk about why empathy has to extend beyond users and how you can apply familiar UX research techniques to better understand your teammates, PMs, and stakeholders.


If empathy is such a core UX skill, why are so many designers bad at applying it to the people they work with?


Designers love talking about empathy for users. But if your research findings are getting ignored or your design recommendations keep getting watered down, it might be time to turn that empathy inward.


Thomas and Lawton join me from Drillbit Labs. They both have PhDs in human factors, and they help product teams make smarter decisions with less drama. This week, they make a pretty compelling case: if you’re not applying your research mindset to the people you work with, you’re not doing your job.


We talk about how to use stakeholder interviews, power mapping, one-on-ones, and intentional relationship-building to get unstuck—and what to do when your best ideas are still getting shot down. If you’re tired of saying “they just don’t get it,” this episode is for you.


Topics:
03:04 – The Importance of Empathy in Software Development
03:25 – Guest Introduction: Thomas and Lawton from Drill Bit Labs
04:27 – Empathy for Team Members: A Deeper Dive
07:10 – The Role of Human Factors in Team Dynamics
16:06 – Practical Tips for Building Empathy with Stakeholders
20:49 – The Importance of Stakeholder Relationships
36:51 – Tools and Tactics for Effective Team Collaboration
38:39 – Understanding Empathy in Decision Making
39:33 – De-biasing Techniques and Their Importance
40:23 – Spotting and Naming Cognitive Biases
43:05 – The Value of One-on-Ones
45:37 – Remote Work and Maintaining Human Connection
54:06 – Balancing Personal Investment in Work Decisions


Helpful Links:
• Connect with Thomas on LinkedIn
• Connect with Lawton on LinkedIn
• Depth Newsletter
• Drill Bit Labs



Thanks for listening! We hope you dug today’s episode. If you liked what you heard, be sure to like and subscribe wherever you listen to podcasts! And if you really enjoyed today’s episode, why don’t you leave a five-star review? Or tell some friends! It will help us out a ton.


If you haven’t already, sign up for our email list. We won’t spam you. Pinky swear.


• ⁠⁠⁠⁠⁠⁠⁠Get a FREE audiobook AND support the show⁠⁠⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠⁠⁠Support the show on Patreon⁠⁠⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠⁠⁠Check out show transcripts⁠⁠⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠⁠⁠Check out our website⁠⁠⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠⁠⁠Subscribe on Apple Podcasts⁠⁠⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠⁠⁠Subscribe on Spotify⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠⁠⁠Subscribe on Stitcher⁠

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

PMs Are People Too: Stakeholders Are Not the Enemy With Thomas Stokes & Lawton Pybus

PMs Are People Too: Stakeholders Are Not the Enemy With Thomas Stokes & Lawton Pybus

Jeremy Miller