The decision to swipe left or right on someone's online dating profile can be a decision we make within a few seconds. Within those few seconds we are making a series of micro judgments based on people's profile pictures and descriptions about whether this person is compatible. So what are some of the factors behind whether someone swipes left or right, and what are the value judgments underpinning that decision? We finish with a success story of someone who rediscovered who they were through online dating after the breakdown of her marriage.