DiscoverMarketing After-Hours with JumpFlyPaid Search 101 - How the Game Has Changed
Paid Search 101 - How the Game Has Changed

Paid Search 101 - How the Game Has Changed

Update: 2025-06-031
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Paid Search is evolving - are you keeping up?

Whether you're a seasoned PPC pro, getting started at the PPC 101 level, or trying to keep up with the latest changes in paid search, this episode is full of insights from industry experts.

Alyssa, one of our PPC Account Managers, leads us through a conversation with Nikki, the Vice President of Search at JumpFly, and Jack, our PPC Account Director with a passion for pickleball. Nikki and Jack are PPC experts with decades of experience.

They cover everything from comparing a vintage ad to responsive search ads, how platforms and client expectations have changed, and how AI and machine learning are changing the industry.

Listen to our experts at ⁠JumpFly⁠ as they discuss the evolution of PPC and what’s coming next!

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Paid Search 101 - How the Game Has Changed

Paid Search 101 - How the Game Has Changed

JumpFly, Inc.