Pandora: Brand Perception & Channel Selection
Description
This week, Natalie & MJ meet with marketing managers Hattie Smith and Louise Barber to discuss Pandora's journey to becoming a full jewellery house, with a tailored omni-channel approach to delivering the brand's new message to the masses. This episode dives into Pandora's challenge in reframing themselves as the go-to jewellery brand for all, with a strategic emphasis on the multi-channel journey and physical retail locations nationwide. Tune in to learn how Pandora’s agile marketing strategy has paved the way for success.
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Hosts: Natalie Lennon & MJ Evely
Guests: Louise Barber & Hattie Smith
Created by: LEAP Luxe
Sound Production: Housestudios
United States
