In this episode of the Humane Marketing podcast, I'm joined by Myriam Martinez to explore the transformative power of creativity in business. We dive into how art and creative expression help us move beyond overthinking, cultivate self-trust, and create spaciousness in our work.

Myriam shares how partnering with creativity can bring more clarity, embodiment, and authenticity to both business and life. We also discuss the "Wild Woman" archetype, reframing marketing as self-expression, and the role of right-brain thinking in shaping a more humane, sustainable future.

If you're a conscious entrepreneur looking to infuse more flow, intuition, and artistry into your business, this episode is for you!

In this episode, talked about:

• How art and creativity serve as partners in self-expression and emotional well-being.
• The connection between embodiment and artistic expression.
• How engaging with creativity helps shift from overthinking to a more relaxed state.
• The parallels between childhood creativity and freeing our thinking as adults.
• The importance of spaciousness in business and how creativity fits into that.
• Using artistic expression as a tool for healing, self-discovery, and business clarity.
• How to reframe marketing as an expression of self rather than a task.
• The "Wild Woman" archetype and its connection to creativity and self-trust.
• The role of right-brain thinking in shaping a more humane, sustainable future.
• Practical ways to start incorporating creativity into daily life and business.

 

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Speaker 0:  hey, miriam. so good to hang out with you on the podcast. first time. yay. i'm

Speaker 1:  so happy to be here, sarah.

Speaker 0:  we made it happen, finally. yeah.

Speaker 1:  yes.

Speaker 0:  yeah. really looking forward to talking about partnering with creativity. that's what i called this episode. uh, it's the p of partnership. and, yeah, let's talk about partnering with creativity. i think, you know, you are the best person to dive into this topic, and we just kind of talked a little bit before hitting record it. this how much creativity and art brings us, especially in the times that we're living right now.

Speaker 1:  right.

Speaker 0:  so let's start there. how how do you feel about art, and what do you see with your clients? uh, what what it does for them?

Speaker 1:  well, we were talking a little bit before coming on about the state of of the world, so to speak. right? um, and i mentioned that art making for me especially has been such a resource. right?

Speaker 0:  right.

Speaker 1:  and the way that i see creativity as a partner, right, and as a support system is that it allows you to express things that you might not either be totally aware need to be expressed. right? mhmm. or that may be hard to express on a verbal level. so it helps you access things that, you know, you may not have any connection to. and once it's on the art piece, then that's when the insight comes or the awareness comes or, you know, new information comes. and often, you experience a lot of relief and release at the same time

Speaker 0:  yeah.

Speaker 1:  depending on the kind of art making that you're you're into.

Speaker 0:  so it's kind of the subconscious coming into, yeah, the paper or the terracotta or whatever, the papier mache, whatever you're using. uh, it kind of expresses itself in that form. is that what you're saying?

Speaker 1:  yes. exactly. exactly. and, you know, for for me and the work that i do, i what i notice with clients is and in myself, you know, i think it's part of the human condition, so to speak, is that we get in our heads a lot. you know, we do a lot of thinking.

Speaker 0:  say that again.

Speaker 1:  yeah. a lot of thinking, a lot of analyzing. you know, we go in circles in our head. and when that happens, we're really disconnected from ourselves and our emotional state and what's happening inside our body. and for me, the way that i see it is like, well, that's where our wisdom is. you know? it's in our body. it's not it's not in our head. you know, we're we're feeling beings, not thinking beings. so if we get too caught up in our head, that often creates more stress. right? we become more agitated, so that affects our not only our mental health, but our physical health. and we can't think as clearly, and it can just more easily become too much, and we get to feel really stuck. right? so when we can get out of our head and into our body a little more, and that's what the art and creative experience does for you, then you can, you know, kinda lower your blood pressure. right? breathe a little easier. there's, like, a physiological transformation that happens when you engage with art, you know, from neurotransmitters being released, you know, your body moving into more relaxation, and clarity often comes from that experience.

Speaker 0:  that's so funny. i have never made that, yeah, that relation between embodiment and art. but, yeah, it makes so much sense. you're using your hands or or, you know, yeah, mainly your hands and your arms probably. mhmm. but but what you're saying, it's more than that. it's just like you kinda turn off the thinking and just let the feeling come out into the art and the creativity.

Speaker 1:  right. yeah. yeah. because, again, if we're if we're too overly stressed, you know, and just thinking in loops, which we can all get into, then we're not gonna be able to make great decisions. you know, it really impacts our decision making, our ability to visualize something different for ourselves. you know? and, again, we get to feel really stuck. but once we get out of that part of our brain, you know, and into the more sensory brain, then our body transforms immediately. you know, oftentimes when i'm working with clients, even if we're just doing, you know, some silly doodling, you know, something like that, you know, they immediately feel the relief.

Speaker 0:  mhmm.

Speaker 1:  i mean, i've i've stood in front of a crowd of, you know, over two hundred and fifty people and had them doodle. and almost every person, you know, had a transformative experience, and many people often give me the same feedback, which is like, oh, i feel so much more relaxed. i feel so much calmer. i feel like i have more clarity. it's like, yeah. of course. because when we're in that fight or flight mode, we're not gonna be able to think clearly. it's just physiological fact. right? yeah. but we need to be able to get out of that, and art and creativity is a wonderful resource and tool for that.

Speaker 0:  i wonder if it also brings us back into our, you know, inner child or, like, the the the actual child stage of our lives where we're just like, oh, you know, there's no agenda. there's no time. there's no it's like, oh, this is just me and my pencils, and i have all the time in the world to to do that.

Speaker 1:  that's right. there's no thinking.

Speaker 0:  there's no thinking. no. or or there's thinking, but flow thinking. you know? just like, oh, this happened and this happened, but not, like, cognitive structured thinking like we would right. do for our business. yeah.

Speaker 1:  right. exactly. and, you know, it's interesting that you talk about that, you know, like, the cognitive structuring. and i think that that's a lot of the way that we trap ourselves, you know, because we have, a, often unrealistic expectations of ourselves. right? but we're also want everything, like, perfectly planned out or to know what's coming and, you know, gives us a lot of anxiety to sit in the unknown. and so when you have a creative practice, you get to exercise moving through those challenging emotions. right? so if you if i put a piece of blank paper in front of someone and their blood pressure goes up, right, because immediately their thinking brain is saying, but i don't know what to do, and i'm not good at it, and what's gonna happen, and what if i mess it up? and, you know, these are all things that we say to ourselves every day, you know, throughout our day with different things. so once they engage with the process without any thought, right, like, just let the paint flow or let the marker move wherever it wants to move, then we get to exercise that muscle of learning to do that. right.

Speaker 0:  yeah. and and it's again, what comes to mind is school. right? and we don't really learn creativity or creative art, uh, at school. we learn cognitive art, maybe, you know, where it's like maybe. all there within the lines and you have to construct exactly the example of the teacher. like, that's not create creativity. right? that's just like i don't know why you call that. mimicking. exactly.

Speaker 1:  it's mimicking. right? so there's no independent thought around that, which is really interesting, right, versus a younger child. i taught preschool for many years, you know, which is like the three to five year old range. and what i remember about that age group is that there really was no thought. it it was all intuitive.

Speaker 0:  right.

Speaker 1:  i the painting is attracting me. right? and so i'm gonna go to the easel, and i'm gonna put paint on the paper. there there was no thinking around that. you know? it was all really intuitive. and when i think about a a childlike state, i think about free flow, and i think about curiosity.

Speaker 0:  mhmm.

Speaker 1:  right? how children are often in a constant state of curiosity. like, i wonder what that is and how does that work and let me touc