Partnering with Local Micro Influencers
Description
In this episode, Paul sits down with the leadership team at Pittsburgh's Public Source, a nonprofit newsroom based in Pittsburgh, PA, to explore how they’re tapping into micro-influencer partnerships to reach new audiences. What began as an experimental outreach has evolved into a promising strategy to bridge traditional journalism with today’s creator-driven platforms.
Read Halle's LinkedIn piece that inspired the episode
📰 Public Source: publicsource.org
📸 Instagram: @publicsource
👤 Follow Halle, Jennie, and Natasha on LinkedIn
---
This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Click here to schedule a call
---
Subscribe to my newsletter: https://localnewsindustrypulse.beehiiv.com/subscribe
Learn more about your ad choices. Visit megaphone.fm/adchoices
United States
