To partner or not to partner?

83% of our listeners say they want a business partner. But the reality? It’s complicated. You spend more time with your co-founder than you do your family. 

How do you choose the right person to go into business with? Handle conflict when creativity clashes with cash? And what is it like for the teams caught in the middle of founder tension?

In this episode, we unpack the partnership recipe: why most billion-dollar startups are built by teams, why solo founders are more likely to survive, and why partnerships fail more often than we like to admit. Joined by two brilliant creative duos – veteran partners Matt Baxter & Dom Bailey (Baxter & Bailey) and a new relationship, Gemma Ballinger & Johanna Drewe (Output)

From two-person dream teams to three-way creative standoffs, married co-founders to messy breakups – this is a frank, unfiltered conversation about building (and breaking) business relationships.

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Partnership stats: https://startersreview.com/solo-or-sidekick-weighing-the-pros-and-cons-of-business-partnerships/

https://www.equidam.com/the-case-for-solo-founders/

Creative Counsel with Brittany Ratelle Podcast: https://podcasts.apple.com/us/podcast/how-to-start-and-fix-your-business-partnerships-with/id1314211690?i=1000585724842

Co-founders Lab: https://cofounderslab.com/

Partnership Agreement: https://www.artscouncil.org.uk/partnership-agreement-guidance

Stories: James Kape

Huge thank you for all the anonymous stories in this episode.

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