Passionate Ambivalence in Action: Ellen Kindelsperger on Building a Business Rooted in Care and Confidence
Description
In this episode, Sue sits down with Ellen Kindelsperger – sports chiropractor, strength coach, and founder of ChiroLab in Boulder – to talk about selling with a focus on customer satisfaction, loyalty, and scale.
Ellen shares how she’s built a thriving practice without pushing packages or locking people into long-term commitments. Instead, she leads with generosity, grounded confidence, and what I call passionate ambivalence (from my new book Never Ask for the Sale).
We talk about:
- Why creating genuine community feeds her business and her soul
- How letting go of bespoke training programs unlocked scale and more effective service at lower price points
- The difference between transactional selling and building lifelong loyalty
- Her challenge (and insight) in trying to expand her practice by hiring others
Whether you’re a solopreneur, a coach, or someone rethinking how to grow with integrity, Ellen’s story will shift your perspective on business building.
✨ Listen now to hear a radically authentic approach to selling, service, and living your values.
💡 Learn more about Ellen at chirolab.com.
If you loved this conversation, leave a review and order my new book Never Ask For The Sale at heysue.com/book.
United States
