Patient Centricity will become the new business model
Update: 2024-10-01
Description
Host Victoria Summers welcomes colleagues Sharon Suchotliff and Hensley Evans to discuss the future of patient centricity and the need for pharma companies to measure their Patient Outcome Impact (POI™) to supplement their traditional measures of performance. In addition, they explore models from other industries that could serve as inspiration for change and share their hopes for the future. This conversation is based on chapter 12 of the book.
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