DiscoverMcKinsey on Building ProductsPaul, CEO of Copy.ai on going to market with an AI native product
Paul, CEO of Copy.ai on going to market with an AI native product

Paul, CEO of Copy.ai on going to market with an AI native product

Update: 2024-12-06
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In this episode of McKinsey on Building Products, host Rikki Singh and Paul Yacoubian, founder and CEO of Copy.ai, discuss how an AI-native company leverages product-led growth. They explore how to build a product-led growth funnel from scratch, variations in PLG approaches by target customer segments, and the evolution from product-led growth to product-led sales.

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Paul, CEO of Copy.ai on going to market with an AI native product

Paul, CEO of Copy.ai on going to market with an AI native product

McKinsey & Company