Paul Mellor on Creative Leadership of Ad Agencies
Description
Paul Mellor is the Master of Decibels (MD) at Mellor&Smith
He is a self-confessed certified pain-in-the-ass asker of difficult questions and creator of advertising that makes brands famous.
Paul's primary role in life is the direct opposite of a hostage negotiator – convincing people to take risks. He started the Ad Agency Mellor&Smith in 2009 amid the banking crisis and has been making sensible decisions ever since.
He is the founder of London's biggest creative event series #takefuckingrisks, co-author of 'The Bland Book,' partner at Series A, and has recently received 4 BAFTA nominations for his film "Boiling Point."
Creativity Without Frontiers available at all relevant book retailers
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Music by Iain Mutch
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