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Welcome to this special Christmas episode of the Rainbow Turtle Rebooted podcast where I’m delighted to be able to interview Pauline Tiffen of the Journal of Fair Trade. Ever since I started this series I have been trying to get Pauline onto it. I first heard her speak at a Scottish Fair Trade Forum lecture back in the summer of 2020, at the height of lock down, when she spoke about the future of fair trade. It struck me then that her thinking about fair trade was on a different level to mine. 

She’s been involved in fair trade, or earlier versions of it, since the mid 1980s. She helped set up Cafe Direct and Divine Chocolate. Pauline was head hunted by the World Bank to look at ethical financing. And she currently edits the Journal of Fair Trade and is involved in the setting up of a business to business project, which links cooperative coffee farmers in landlocked Uganda and Rwanda with small coffee roasters and coffee shops around the UK.