In this conversation, Peggy Rayzis, founder of Scale Advisors, discusses her experience in developer marketing and education. She shares insights on marketing to developers, the importance of understanding their pain points, and the value of education and community building. She shares her experience at Apollo and how they grew their community by being genuinely helpful. Peggy also talks about her new venture, Scale Advisors, and how she aims to help early-stage founders with developer marketing. She emphasizes the need for DevRel to connect open source adoption with the enterprise motion and provide valuable insights to the sales and marketing teams. PEGGY IS THE BEST OF ALL TIME.