Penfolds Faces Challenges in US & China, Shares Drop
Update: 2025-12-17
Description
Penfolds, a luxury wine brand owned by Treasury Wine Estates, is grappling with significant challenges in key markets, the US and China. The companys CEO, Sam Fischer, revealed that improvements are unlikely in the near future due to shifting consumer habits and economic conditions. Treasury Wine Estates is dealing with a surplus of inventory and unofficial sales in China, leading to a drop in shares and revised earnings forecast. Despite these setbacks, the company plans to cut costs and aims for long-term growth.
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