Building a gym business without a structured, long-term strategy is like constructing a house on shifting sands – it may stand for a while, but eventually, cracks will appear.

Most gym owners begin focused on member count and day-to-day survival, but few consider the endgame. But building your gym with future value in mind – starting with a solid foundation – can attract buyers or ensure a smooth handover when you’re ready to step away. 

In this episode, Tim and Randy break down why your gym needs systems that allow it to run without you, create predictable income, and provide the “owner benefit” that boosts valuation.

If you’re tired of hearing that your gym might only be worth “pennies on the dollar,” tune in as Tim and Randy unpack how to:

• Start planning for your exit now – even if it’s years away
• Maximize the value of every member, not just the membership count
• Build systems that make your gym a turnkey business rather than a 60-hour-a-week job

In the end, a sustainable, scalable gym business is the difference between an asset worth selling and a job you can’t give away.

Tune in to learn how to set your gym up for lasting success! 

Key Takeaways:

• Intro (00:00 )
• Treating your gym as a retirement asset (02:06 )
• How to calculate owner benefit (07:35 )
• Prioritizing net over gross revenue (13:06 )
• Transitioning from operations to systematization (15:02 )
• Avoiding “shiny object syndrome” in business (21:00 )
• The importance of planning an exit (24:06 )

Additional Resources:

- Get 30 days of Semi-Private Pro on us!

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

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