Buzzwords aren’t all the buzz. 

What if you could break through the jargon, past the long-winded explanations, and deliver something memorable and impactful in just a few seconds?

This week’s guest is Eden Bidani, a conversion copywriter and messaging strategist, who believes the real buzz is in creating your UPS, or Unique Positioning Statement. A UPS not only captures your prospect’s attention, but gets them interested in taking that demo or simply hearing more. 

If you can get your prospects saying “Aha!!” you can leap ahead in your sales process.

PLUS we’ll play a game of “Whose Tag Line Is It, Anyway?”  Where Raj and Eden will have to guess the brand attached to 3 famous tag lines.

Hot Links

• Connect with Eden Bidani on LinkedIn
• Check out her work at the Cape Agency

This episode is brought to you by Vidyard.
Be clear about your value at every stage of the sales process with video. Vidyard makes it easy to quickly and confidently articulate your UPS while building rapport and connection with your prospects, champions, and customers.

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