Perfecting the Process
Update: 2025-07-03
Description
Get a behind-the-scenes look at the challenges and rewards of building and scaling a construction lending program—from the days of paper files to launching innovative programs at Churchill Mortgage that span multiple states and product types. Dana Solberg discusses everything from builder relationships and risk management to best practices for launching a successful program, all while weaving in memorable analogies and practical tips for thriving in this unique industry.
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