Performance Marketing Lessons To Move The Needle On Twitter UA

Update: 2017-05-03

Description

[Nick Quan, Performance Marketing Manager at Twitter who has joined the ranks of Liftoff’s Mobile Heroes, borrowed from mobile games UA expertise (managing user acquisition at EA Games) to move the needle on UA campaigns for Twitter. He discusses what all marketers can learn from games UA pioneers in performance marketing and reveals how he applied a smart approach to KPIs to scale mobile campaigns 4x at Twitter./>

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Performance Marketing Lessons To Move The Needle On Twitter UA

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Performance Marketing Lessons To Move The Needle On Twitter UA

Peggy Anne Salz

Performance Marketing Lessons To Move The Needle On Twitter UA